MAROCOTEL 2026 IS :
MAROCOTEL 2026 is part of a growth dynamic to support the continuity of the Moroccan tourism sector.
In line with the vision of the Moroccan Kingdom, this event aims to stimulate investments, promote exchanges, and accelerate the development of the hotel and tourism sector.
In line with the vision of the Moroccan Kingdom, this event aims to stimulate investments, promote exchanges, and accelerate the development of the hotel and tourism sector.
Objectives of the 19ᵗʰ edition :
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More than 25 000 professional visitors
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More than 350 national and international exhibitors
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20 000 sqm of exhibition space
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5 days of meetings and exchanges
Morocco's Tourism Vision and Strategy
Under the impetus of His Majesty King Mohammed VI, may God glorify him, Morocco has made its tourism sector a strategic lever for economic development. With a clear ambition to welcome 26 million tourists by 2030, the country is implementing a comprehensive strategy based on :
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Improving hotel and tourism infrastructure.
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Diversifying the tourism offering.
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Strengthening professional training related to the sector.
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Promoting and marketing relative to the tourism sector.
Marocotel’s role in this dynamic
MAROCOTEL establishes itself as a support platform, facilitating:
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Meetings between professionals and decision-makers in the sector
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Acceleration of investment opportunities
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Highlighting new trends and solutions tailored to market challenges
An ever-expanding event
Since its creation, MAROCOTEL has established itself as the reference meeting point for national and international professionals wishing to explore the Moroccan market and its opportunities. In 2026, the event aims to strengthen its regional and international dimension, thereby consolidating Morocco's position as a strategic hub for tourism and hospitality internationally.
MAROCOTEL 2026
The Unmissable Event for the HoReCa Industry
Under the aegis of the Ministry of Tourism, Handicrafts, and Hospitality Industry, MAROCOTEL returns in 2026 for its 19th edition at the Mohammed VI Exhibition Park (across from the Mazagan Beach Resort).
This international event has established itself as the Moroccan reference for professionals in the HoReCa (Cafés, Hotels, Tourism), Food Trades, Wellness, and Leisure sectors.
Strategic event at the heart of the economic development of the CHR sector, MAROCOTEL 2026 will bring together the main players in the industry, market leaders, investors, and influential decision-makers.
It represents a true business platform, where every meeting can turn into an opportunity, every exchange into a partnership, and every booth into an exceptional showcase. Beyond a simple trade show, MAROCOTEL 2026 embodies Morocco's ambition to strengthen its positioning as an essential hub for the CHR sector at both national and international levels. Join us for this 19th edition and help shape the future of the sector!
It represents a true business platform, where every meeting can turn into an opportunity, every exchange into a partnership, and every booth into an exceptional showcase. Beyond a simple trade show, MAROCOTEL 2026 embodies Morocco's ambition to strengthen its positioning as an essential hub for the CHR sector at both national and international levels. Join us for this 19th edition and help shape the future of the sector!
MAROCOTEL
COMMITED HOSPITALITY : CAP 2030
For 38 years and across 19 editions, MAROCOTEL has represented the hospitality industry’s dedication to responsible and high-quality service. This premier event unites the principal stakeholders in the hotel, tourism, catering, food and beverage, wellness, and leisure fields to showcase a wide array of equipment and services.
With Cap 2030 on the horizon, the Kingdom’s significant goal to boost its economic and tourism growth, MAROCOTEL is now more than ever playing a vital role in driving change. It aids professionals in enhancing their establishments continuously, staying ahead of market trends, and gearing up for the strategic challenges that lie ahead.
SOUS L’ÉGIDE DU MINISTÈRE DU TOURISME
350
National and international exhibitors
2400
Brands
6
Exhibition universe
20000sqm
Exhibition space
+25000
Business visitors
5
Days of exchanges and meetings
Business sectors
6 DISTINCT UNIVERSES TO PROVIDE YOU WITH SUPPORT IN ALL YOUR ACTIVITIES
CONTACT US
A COMMITTED TEAM AT YOUR SERVICE
Adil Karim
CEO
GSM : +212 (0) 6 61 39 71 57
GSM : +212 (0) 6 61 97 53 11
adil.karim@asexhibitions.com
GSM : +212 (0) 6 61 97 53 11
adil.karim@asexhibitions.com
Sanaa Iguerwane Benjelloun
General Manager
GSM : +212 (0) 6 61 42 65 93
GSM : +212 (0) 6 61 24 16 30
sanaa.iguerwane@asexhibitions.com
GSM : +212 (0) 6 61 24 16 30
sanaa.iguerwane@asexhibitions.com
Yasmine El kadiri
Project Manager
GSM : +212 (0) 6 21 90 97 27
GSM : +212 (0) 6 68 61 80 69
yasmine.elkadiri@asexhibitions.com
GSM : +212 (0) 6 68 61 80 69
yasmine.elkadiri@asexhibitions.com
Zineb Boukani
Responsable Commerciale
GSM : +212 (0) 6 61 40 11 06
zineb.boukani@asexhibitions.com
zineb.boukani@asexhibitions.com